Privacy Policy

Last updated: 8 July 2025

This Privacy Policy explains how eLearning Academy Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal data when you use our website and services. It also outlines your rights under data protection laws, including the UK General Data Protection Regulation (UK GDPR).

By accessing our website or using our services, you agree to the terms of this Privacy Policy.

1. Company Information

eLearning Academy Ltd
128 City Road, London EC1V 2NX
Company registration number: 11778834 (Registered in England)
Contact: info@elearning-academy.co.uk

2. What Data We Collect

a) Personal Data

We may collect the following data when you interact with us:

  • Name and email address
  • Login or account details (if applicable)
  • Enquiry messages submitted via our contact form
  • Course activity and progress
  • Purchase and access history

b) Usage Data

Automatically collected data may include:

  • IP address
  • Browser and device information
  • Pages visited and session duration
  • Referral source and general location

c) Cookies and Tracking

We use cookies and similar technologies to improve your experience and deliver course functionality. For full details, please see our Cookie Policy.

We manage cookie consent using the CookieYes plugin to ensure compliance with data protection law.

Moodle Cookies

If you access course content through our Moodle site, Moodle sets the following cookies:

  • MoodleSession (Strictly Necessary)
    Maintains your session while logged in. This is required for the platform to function and is deleted when you log out or close your browser.
  • MOODLEID (Functional)
    Stores your username for convenience on the login page. You can refuse this cookie without affecting access; it simply means you’ll need to retype your username next time.

3. How We Use Your Data

We use your data to:

  • Provide access to courses and course content
  • Manage your account and purchase history
  • Respond to enquiries submitted via our contact form (processed securely by Formspree)
  • Send service-related or relevant marketing communications (with your consent)
  • Analyse website usage and improve our offerings
  • Comply with our legal obligations
  • Process course purchases and enrolments, including confirming that you have agreed to waive your cancellation rights under UK consumer law

4. Legal Bases for Processing

We process your personal data under one or more of the following lawful bases:

  • Consent (e.g. for optional emails or cookies)
  • Contract (e.g. to deliver a course you purchased)
  • Legitimate interest (e.g. to improve the site or respond to enquiries)
  • Legal obligation (e.g. record-keeping for tax purposes)

5. Sharing Your Data

We only share your data when necessary and for specific purposes, including:

  • Formspree: We use Formspree to securely process contact form submissions. When you send us a message via our website form, your information is transmitted through their platform. View Formspree’s Privacy Policy here.
  • Stripe: Payments are processed securely through Stripe. Your payment details are handled directly by Stripe and are not stored on our servers. You can view Stripe’s Privacy Policy here.
  • Other service providers: We may use trusted third parties to help deliver our services, such as hosting, email, analytics, or course platforms. These providers are only given the information needed to perform their function and are required to protect your data.
  • Legal requirements: We may disclose your data if required to do so by law, or in response to lawful requests by public authorities.
  • With your consent: In all other cases, we will only share your data if you give us explicit permission.

We do not sell your data or share it with third parties for advertising purposes.

6. Data Retention

We keep your data for as long as necessary to:

  • Provide our services
  • Fulfil legal and financial obligations
  • Resolve disputes and enforce agreements

You can request deletion of your data at any time (see Section 8).

7. International Transfers

Some of our third-party service providers operate outside the UK. When your data is transferred internationally, we ensure it is protected by appropriate safeguards in accordance with UK GDPR.

8. Your Rights

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to or restrict certain uses
  • Withdraw consent where processing is based on consent
  • Request data portability

To exercise any of these rights, contact us at info@elearning-academy.co.uk. We aim to respond within 30 days.

9. Children’s Privacy

Our services are not intended for anyone under the age of 13. We do not knowingly collect data from children. If you believe a child has submitted data to us, please contact us and we will delete it.

10. Third-Party Links

Our site may include links to external websites. We are not responsible for the content, policies, or practices of these sites. Please review their privacy policies before sharing data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page and take effect upon publication. Significant changes may be communicated via email or on-site notice.

12. Contact Us

If you have questions about this policy or your data, please contact us: info@elearning-academy.co.uk

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